This study deals with replacement analysis of deteriorated equipment for improving productivity of production system. Frequent breakdown of the deteriorated equipment causes a situation that reduces productivity such as low product quality, process delay, and repair cost. However, the replacement of new equipment will be required a high initial investment cost, so it is important to analysis the economic feasibility. Therefore, we analyze the effect of the production system due to the aging effect of the equipment and the feasibility of equipment replacement based on the economic analysis. The process flow, working time, logistics movement, etc. are analyzed in order to build the simulation modeling for a ship and land switchboard production system. Using numerical examples, the economic feasibility analysis of equipment replacement through replacement of existing deteriorated equipment and additional arrangement of new facilities is performed.

This paper investigates a theoretical and experimental evidence for a niche strategy for small and medium online shopping malls to survive against large famous shopping malls dominating the E-commerce market. The present study explored both theoretically and empirically how consumers’ preferences for alternatives in online shopping context are affected by their construal level and concentrated its efforts on the verification of the phenomenon under various frames and regarding various categories(Liberman and Trope 1998; Liberman, Trope, and Stephan 2007, Liberman Trope, and Wakslak 2007). For this, this study demonstrates how chronic construal levels of consumers may affect their alternative choice for online shopping via various contexts (Experiment 1-3) and categories (Experiment 3-5). This series of experiments suggests that consumers with high construal level can be defined as a group that is relatively less susceptible to reputation of the shopping malls. Thus, strategically targeting this group of consumers will help small online malls lacking store reputation to mitigate their competitive disadvantage. Based on both existing literature and the experimental results as above, this research discusses possible methods for small online shopping malls to target high-construal segmentation.

The purpose of this study is to present theoretical and experimental evidence for a niche strategy for small and medium online shopping malls to run business against large famous shopping malls prevailing the E-commerce market. For this, the present study demonstrates how chronic construal levels of consumers may affect their alternative choice for online shopping via various contexts (Experiment 1-3) and categories (Experiment 3-5). This series of experiments suggests that consumers with high construal level can be defined as a group that is relatively less susceptible to reputation of the shopping malls. Thus, strategically targeting this group of consumers will help small and medium-sized online malls lacking store reputation to mitigate their competitive disadvantage. Based on both existing literature and the experimental results as above, this research discusses possible methods for small and medium-sized online shopping malls to target high-construal segmentation.

The small brown planthopper (SBPH), Laodelphax striatellus Fallén (Hemiptera: Delphacidae) is one of the major insect pest against rice, Oryza sativa L. in Korea. High density of SBPH could cause severe damage on rice plant by directly sucking and indirectly transmitting viral pathogens, Rice stripe virus and Rice streaked dwarf virus. As a preliminary study for de novo whole-genome sequencing of SBPH, we investigated 6 transcriptomes isolated from different developmental stages, sex, and tissue (egg, 1st ~ 3rd nymphs, 4th ~ 5th nymphs, female and male adults, salivary gland). Clean-sequence data of 19.3 Gb were obtained from total 47.8 Gb raw data after adaptor and quality trimming (Q30) and overlapped reads joining. As a suitable assembler, Bridger was selected based on the results of reference mapping (93.45%) and CEGMA completeness (95.97%). Finally, we obtained 158,207 reads (size range: 201 ~ 22,162 bp; Mean size: 1,048.04 bp; N50: 2,417 bp) after clustering the assembly results by CD-HIT-EST (similarity threshold: 99%). Based on these results, we are conducting further studies such as transcript expression pattern among different developmental stages and gene annotation.

This study was conducted to identify an insect species in Genus Ostrinia (Lepidoptera: Crambidae) that gave serious damage to the red bean, Vigna angularis. The species has ever been described as O. zaguliaevi in the previous presentation (Jung et al., 2010). Because, however, inconsistent information has been recognized for the species, we reviewed characteristics in morphological, molecular and sex pheromone levels, and host-range. Male genitalia had 3-lobed uncus and tibia of midleg showed massive type. The morphology indicated that the species might be one of O. zaguliaevi, O. scapulalis and O. zealis. Partial nucleotide sequences of cytochrome oxidase subunit Ⅰ(COⅠ) and Ⅱ genes were not identical with those of the 3 species in GenBank, respectively. The deduced amino acid sequence of COⅠ was not identical with that of O. zealis. In the 23 analyses that sex pheromones were checked, (Z)-9-tetradecenyl acetate, which was reported in the sex pheromone components of both O. zaguliaevi and O. zealis, was not detected at all. An intensive study in Japan has reported that the feeding habit of O. scapulalis is polyphagous, while that of O. zaguliaevi is monophagous (only in Petasites japonicus) (Ishikawa et al., 1999). After considering all these information, we concluded that it is reasonable to decide that the insect species in the red bean in Korea is O. scapulalis.

Resistance-breaking ability of wild brown planthopper (BPH), Nilaparvata lugens, on resistant rice cultivars has been reported in many Asian countries. To understand the development of resistance-breaking ability of wild BPH in Korea, we conducted the nymphal survivorship test and the electrical penetration graph (EPG) on susceptible and resistant rice cultivars with four different BPH populations, which were collected in the early 1980s (S-BPH), 2005, 2006, and 2007, respectively. The S-BPH showed low survival rates on resistant rice cultivars carrying Bph1 and bph2, respectively. On the other hand, recent(2005~2007) wild BPH populations seemed to have high resistance-breaking ability because they maintained elevated survival rates on most other resistant rice cultivars except Gayabyeo (Bph1 and bph2) and Rathu Heenati (Bph3). In the EPG monitoring, however, wild BPHs could not easily feed on the phloem sap of resistant rice cultivars, Cheongcheongbyeo (Bph1), ASD7 (bph2), and Gayabyeo. Wild BPHs spent more time on reaching the phloem sieve elements of resistant cultivars. Ph waveform duration and honeydew excretion amount of wild BPHs also decreased. From the results, we suggest that though recent wild BPHs collected in Korea have high resistance-breaking ability simultaneously on rice cultivars carrying Bph1 and bph2 through the increase of survivorship, they still have to pay some cost to feed on the phloem sap of resistant rice cultivars.