This study investigates consumer experiences and word-of-mouth (WOM) intentions in luxury brand pop-up stores, including standalone and department store setups. Grounded in experience economy theory, this study examines the experiential elements based on the types of pop-up stores and the relationships among consumer experience, pop-up store image, and WOM intentions for each type. Data were collected from 300 visitors to luxury brand pop-up stores between January and July 2023 and analyzed using Smart PLS 4.0. The findings reveal several key insights. First, standalone pop-up stores offer educational and escapist experiences, while pop-ups within department stores have a single identified factor of consumer experience. Second, regardless of the store type, luxury pop-up store experiences significantly influence pop-up image perceptions. Third, luxury pop-up store image drives WOM intentions for both standalone and department store pop-ups. Notably, the unique image significantly impacts solely department store pop-ups and does not influence standalone pop-ups. Moreover, image perceptions in both pop-up store types do not significantly affect brand WOM intentions. Finally, WOM intentions for pop-up stores significantly influence WOM intentions for brands. This study contributes to the theoretical understanding of consumer experiences in luxury pop-up stores, providing practical insights for stakeholders in the luxury brand industry to enhance pop-up store image perceptions and WOM intentions.

The image and emotions associated with Korean food were investigated in 24 food workers (12 Koreans and 12 foreigners) living in Korea. There are a total of 22 terms for the image of Korean food of Koreans and foreigners, including 7 common words, and a total of 33 terms for emotion, including 10 common words. Differences in the images and emotions associated with the perception of Korean food according to the characteristics of the country and region and Korean food experience were established in foreign food workers. In the images of Korean food, Koreans mentioned ‘jeong, sharing, balanced, Korean table setting, seasonal (seasonality), yearning, trust’, whereas foreigners mentioned ‘red, spicy, distinctive flavor, repulsion, sweet, non-salty, tradition and history, and unfamiliarity’. In Korean food emotions, Koreans were “relaxing, friendly, maternal, hospitable, nostalgic, exotic, clean, trust, delicious, touching, and free”, whereas foreigners were “happy, appealing, enthusiastic, excited, uncomfortable, worried, adventurous, nervous, joyful, fusion, food-cultural, and amazing”.

Society’s emphasis on a thin body ideal may intensify an individual’s negative perceptions of fatness. The purpose of the present study was to examine the relationship between sociocultural attitudes toward appearance (awareness and internalization of the female ideal) and anti-fat attitudes among middle-aged Korean women. In addition, the aim was to examine whether the body internalization of female ideals was a mediator in the proposed model. Participants included a sample of 264 middle-aged Korean women who completed a series of measures online. The following information was collected through online questionnaires: awareness and internalization of the female ideal, attitudes toward fat, body weight perception, and demographics. Data were analyzed using correlation analysis, descriptive analysis, factor analysis, and structural equation modeling. The measurement model and the structural model testing provided an acceptable fit to the data, and all proposed pathways in the research model were statistically significant. Awareness of the female ideal was significantly and positively associated with internalization, and it significantly and positively predicted both constructs of anti-fat attitudes. Additionally, awareness of the female ideal was significantly and positively indirectly associated with attitudes toward fat peopledislike and willpower mediated by internalization. Overall, these findings suggest that society’s emphasis on female appearance and a thin body can ultimately result in significant stigmatization of overweight/obese individuals. This study emphasizes the importance of establishing a healthy appearance standard to reduce anti-fat prejudice.

본 연구는 간호대학생이 지각한 간호사 이미지와 전공몰입 정도를 파악하고, 이들의 관계를 규명하여 간호대학생의 전공몰입 향상에 필요한 방안을 마련하고자 시도되었다. 본 연구에는 7개 간호대학에 재학 중인 간호대학생 185명이 참여하였으며, 수집된 자료는 SPSS/WIN 24.0 프로그램으로 통계분석하였다. 본연구결과는 다음과 같다. 연구대상자들이 인식한 간호사 이미지는 3.79점. 전공몰입은 3.52점으로 평균 이상의 점수를 보였으며, 대상자가 지각한 간호사 이미지가 긍정적일수록 전공몰입이 높은 것으로 확인 되었다. 또한, 전공몰입에 영향을 미치는 요인에는 전공만족도, 간호에 대한 인식, 간호사 이미지, 간호학과 선택 동기 중 적성과 흥미 순으로 확인되었고 전체 설명력은 42%였다. 이상의 결과를 토대로 볼 때, 간호 대학생이 긍정적인 간호사 이미지를 형성하고 전공에 대해 만족감을 증진할 수 있는 교과 및 비교과 프로그램을 개발하고 적용할 필요가 있다.

This research examines deep learning based image recognition models for beef sirloin classification. The sirloin of beef can be classified as the upper sirloin, the lower sirloin, and the ribeye, whereas during the distribution process they are often simply unified into the sirloin region. In this work, for detailed classification of beef sirloin regions we develop a model that can learn image information in a reasonable computation time using the MobileNet algorithm. In addition, to increase the accuracy of the model we introduce data augmentation methods as well, which amplifies the image data collected during the distribution process. This data augmentation enables to consider a larger size of training data set by which the accuracy of the model can be significantly improved. The data generated during the data proliferation process was tested using the MobileNet algorithm, where the test data set was obtained from the distribution processes in the real-world practice. Through the computational experiences we confirm that the accuracy of the suggested model is up to 83%. We expect that the classification model of this study can contribute to providing a more accurate and detailed information exchange between suppliers and consumers during the distribution process of beef sirloin.

This study investigated the effect of offering eco-friendly fashion items on consumers’ perceived image of stores and their intention to purchase food in a hybrid cafe setting. The data were collected using an online survey of 465 adults aged 20 to 49 years. In order to compare ‘a general cafe’ where only food is sold and ‘a hybrid cafe’ which offers eco-friendly fashion items as well as food, we developed two store types (general×hybrid) with two store designs (modern×eco-friendly) as stimuli, resulting in four scenarios. The results indicated that offering eco-friendly fashion items at a cafe did not significantly affect consumers’ perceived eco-friendly image of the store. Further, this negatively affected consumers’ perceived healthy and tasty images of the store and intention to purchase food. Such negative effects on the healthy and tasty images of the store increased in the store with a modern design. In conclusion, offering eco-friendly fashion items at cafes may not contribute to enhancing the stores’ images or sales.

본 연구는 SNS(social network service)를 통한 화훼상품 구매인식과 화훼상품 이미지 선호도를 알아보고자 국내 성인남녀 311명을 대상으로 설문을 진행하였다. 소비자들이 SNS를 통해 화훼상품을 구매하는 가장 큰 이유로는 트렌드에 맞는 디자인을 판매하기 때문이며, 해당 항목에 대하여 20대가 가장 높은 평균으로 나타났다. 연령에 따라 20대와 30대의 응답자는 40대에 비해 SNS를 통해 판매하는 화훼상품의 가격이 덜 합리적이라고 생각하였으며, 50대 이상의 연령에서는 SNS를 통해 판매하는 화훼상품의 품질과 꽃의 신선도에 대해 낮게 신뢰하는 것으로 나타났다. 응답자들은 SNS에 게시된 화훼 상품의 이미지가 구매할 상품 선택에 많은 도움을 준다고 인식하였으며, SNS상의 화훼상품 이미지에 대해 긍정적으로 생각하는 것을 알 수 있었다. 또한 화훼상품의 이미지가 보정효과로 다듬어진 것이라고 인식하였으나, 실제 상품과 비슷할 것이라고 생각하는 경향을 보였다. 화훼상품 구매결정에 영향을 미치는 이미지 특성으로는 전체적인 분위기가 가장 중요하다고 인식하였으며, 절화 화훼상품 이미지에서 꽃다발과 꽃바구니 화훼상품에 따라 선호하는 배경에 약간의 차이가 나타났다. 구도에 따른 선호도는 꽃다발과 꽃바구니 모두 정면에서 촬영한 이미지를 가장 선호하였으며, 이미지 보정에 대한 선호도에서는 밝은 느낌의 채도가 높은 이미지를 가장 선호하는 반면, 어두운 느낌의 이미지는 선호하지 않는 것으로 나타났다. 화훼상품 이미지 보정효과에 대한 감성인식을 의미변별척도법(semantic differential scale)에 따라 조사한 결과, 채도에 상관없이 밝은 느낌의 이미지는 ‘풍부한’, ‘세련된’, ‘고급스러운’, ‘기품 있는’과 같이 긍정적인 감성어휘 쪽이 높은 것으로 나타났다. 반면 어두운 느낌의 이미지는 전반적으로 부정적인 감성어휘 쪽이 높은 것으로 나타났다. 화훼상품 이미지의 배경, 구도, 보정효과에 따라 소비자의 선호도와 감성반응에 차이가 나타났으나, 소비자의 성별, 연령 및 직업 특성에 따른 유의한 차이는 없었다. 이를 통해, 소비자가 선호하는 이미지를 구축하여 SNS를 통한 화훼상품을 판매하는 것이 소비자들의 구매상품 선택에 도움이 될 것으로 확인되었다.

국내 초등 교실환경에서의 한자교육은 대부분 좌뇌기능 중심의 교수법으로 진행되고 있다. 그러나 초등학습자의 뇌발단 단계와 한자의 뇌기능적 특성을 고려해 볼 때, 한자교육은 우뇌 기능의 활성화를 유도하는 교수방안을 선택해야 한다. 본 연구는 초등학습자들에게 뇌친화적 한자수업의 필요성을 제기할 목적으로, 그 방안의 하나로써 ‘이미지텔링 연상법’을 통해 한자 인식의 효율성을 검증하고자 하였다. 이에 국내 초등학생 38명을 대상으로 뇌친화적 한자수 업을 제공한 결과, 기존방식대로 한자수업을 받은 집단보다 ‘이미지텔링 연상법’이란 뇌친화적 수업을 적용한 집단의 학습자가 한자의 장기기억화에 더 효과적인 것을 확인하였다. 또한 통계적으로는 약 3배 가까운 학업성취도를 보이는 것으로 나타났다. 본 연구가 향후 뇌친화 적 교수방안에 대한 관심을 유도하는 계기가 되길 기대해 본다.

Consumer interest in eco-friendly fashion products has been consistent. While most relevant research emphasizes individual morals and environmental concern as the most crucial determinants to eco-friendly consumption behavior, more recent studies point out that in so doing there has been somewhat a neglectance on the importance of fundamental marketing strategies. More specifically, the crucial role of interior colors in fashion retail stores has been managerially considered something certain yet no empirical results have been found to support such a strong managerial assumption. For instance, colors such as green, blue, and brown are believed to represent natural images and are more appropriate to the eco-friendly marketing and the relevant research has been lacking. Therefore, this study attempts to explore the effect of in-store interior design colors (green versus non-green) on consumer perception of green store images. A total of 382 respondents were gathered for an online survey using differing store images as the stimulus and used for testing hypotheses. In the results, respondents exposed to store images using green interior colors reported a higher evaluation of green store image of the store. The effect is found to be significantly moderated by respondent’s environmental concern: to explain, respondents of high environmental concern are less influenced by green color interiors when they evaluate the brand’s eco-friendly image. In sum, the positive influence of green interior colors on green store image is found statistically significant, with its stronger effect for consumers of low concern. Managerial and academic discussions are provided.

Recently, the field of emotional ICT which recognizes human's emotion is a rapidly growing interest. For example, various products applying emotion are being released and Softbank's robot, Pepper, is the one of those. This robot can recognize human's emotion through facial expressions and have conversations accordingly. By reading emotion through facial expressions, communication with humans become more natural. In addition, the emotional interface between machines and humans in various areas are applied to show a more intimate interface such as emotional application games that respond differently based on the emotion. In this paper, a system applying special effects on images based on recognition of six emotions from the facial expressions is proposed. A more friendly content can be produced by applying an appropriate emotional effect on the image loaded by the user with the user's facial expression. The result of this paper can be very appropriate to game scenarios and developing game program stages with the recognition of human emotion.

본 연구의 목적은 무용전공자와 비전공자들이 인식하고 있는 남성무용수에 대한 전반적인 이미지를 구성하 는 요인들을 파악하여 앞으로의 무용수 이미지 개선을 위한 시사점을 도출하는데 있다. 이와 같은 목적을 달성하기 위해 20세 이상의 성인을 대상으로 무용전공자와 비전공자를 무선집락표집 (cluster random sampling)을 사용하여 각각 150명씩 표집하였다. 장동환(1964)에서 밝혀낸 50개의 형용사군을 기초로 하고, 박경숙(1974), 이학주(2000), 정애연(2007) 의 연구에서 사용된 형용사군을 참고하여 총 30개의 형용사군을 골라 척도로 활용하였다. 수집된 모든 자료는 SPSS 18.0 프로그램을 사용하여 분석하였으며, 다음과 같은 결론을 얻었다. 첫째, ‘날씬하다’ 항목이 전공유무에 상관없이 가장 긍정적으로 나타났다. 부정적인 항목에 대해서는 무용 전공자는 ‘안전하다’의 항목이, 비전공자는 ‘대하기쉽다’로 나타났다. 둘째, 남성무용수의 이미지는 전공유무에 관계없이 중간점수인 3점을 기준으로 대체적으로 긍정적인 반응 이 나타났다. 셋째, 무용전공자와 비전공자 간의 무용수 이미지에 대한 갭을 살펴보면 ‘능력있다 ’항목이 차이가 가장 크 게 나타났다. 넷째, 7개의 항목은 무용전공자가 비전공자보다 긍정적으로 나타났고, 이를 제외한 23개의 문항에서 비전 공자의 남성무용수에 대한 이미지가 긍정적으로 나타났다. 이상의 결론을 종합해보면 무용전공자와 비전공자의 남성무용수에 대한 인식은 전공유무에 상관없이 대체 적으로 긍정적으로 나타났다.

오늘날의 기업경영에서 윤리경영의 실천은 기업의 사회적 정당성을 획득하는 기반이 되기 때문에 기업의 역할이나 활동은 사회로부터 수용되어야만 기업이 생존하고 발전할 수 있는 기반이 마련될 수 있다. 본 연구는 조직구성원의 윤리경영에 대한 인식수준이 윤리경영 활성화의 전제가 되고 있는 조직구성원의 내부고발 의지에, 그리고 고객의 윤리경영 실천에 대한 지각수준이 윤리경영실천의 주요개념이라 할 수있는 기업이미지에 미치는 영향을 살펴보고, 조직구성원의 내부고발 의

The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

본 연구는 초등학생이 인식하는 학교스포츠클럽 지도자 이미지가 수업 태도에 미치는 영향을 규명하는 것이다. 연구대상은 초등학교에 재학 중인 4∼6학년 남·여 학생이며 구조화된 설문지를 사용하여 2019년 4월부터 6월까지 자료를 수집하였다. 총 520부의 설문을 회수하여 불성실하게 응답한 자료를 제외한 후 총 470부를 연구에 사용하였다. 자료 분석은 SPSS 22.0을 사용하였고, 타당도 및 신뢰도 검증을 위해 확인적 요인 분석과 Cronbach's α 검증을 실시하였다. 연구 결과는 다음과 같다. 첫째, 인구통계학적 특성에 따른 학교스포츠클럽 지도자 이미지의 차이에서는 학년, 체육교과 관심도, 학교스포츠클럽 지도자 유형, 학교스포츠클럽 지도자 연령에서 유의미한 차이가 있었다. 둘째, 인구통계학적 특성과 수업 태도 변인 간의 차이에서는 학생 성별, 학년, 체육교과 관심도, 학교스포츠클럽 지도자 유형에서 유의미한 차이가 있었다. 셋째, 학교스포츠클럽 지도자 이미지와 수업 태도의 관계는 부분적으로 유의한 정(+)상관이 있는 것으로 나타났다.

In this paper, we present auto-annotation tool and synthetic dataset using 3D CAD model for deep learning based object detection. To be used as training data for deep learning methods, class, segmentation, bounding-box, contour, and pose annotations of the object are needed. We propose an automated annotation tool and synthetic image generation. Our resulting synthetic dataset reflects occlusion between objects and applicable for both underwater and in-air environments. To verify our synthetic dataset, we use MASK R-CNN as a state-of-the-art method among object detection model using deep learning. For experiment, we make the experimental environment reflecting the actual underwater environment. We show that object detection model trained via our dataset show significantly accurate results and robustness for the underwater environment. Lastly, we verify that our synthetic dataset is suitable for deep learning model for the underwater environments.

The purpose of this study was to investigate how young children recognize the image of robots, and how they understand the relationship between themselves and robots based on school experience. 20 children from kindergarten A had no direct experience with educational robots, whereas 20 children from kindergarten B had experience in using educational robots in their classroom. Total 40 children from age group 5 class participated in this study. We collected data using interview and drawing test. The findings of the study are as follows: First, participating children recognized robots as having both the character of a machine and a human. But children with previous robot experience provided description of robots as a machine-tool. Both groups were not able to explain the structure of robots in details. Second, participating children understood that they can develop a range of social relationships with robots, including simple help to family replacement. There were mixed views on robots among the children with previous experience, but children with no experience described robots as taking the role of peers or family members. These findings could contribute to the development of robots and related programs in the field of early childhood education.