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시판김치의 수도권 소비자에 대한 조사 연구 KCI 등재

A Consumer Survey in Seoul Area on Marketed Kimchi Products

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/252829
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韓國食生活文化學會誌 (한국식생활문화학회지)
한국식생활문화학회 (The Korean Society Of Food Culture)
초록

A consumer survey(2, 251 residents) on marketed kimchi products in Seoul and near Seoul Area were investigated for marketablity and quality improvement of kimchi. The results obtained as follow. 1. The proportion of subjects who has bought the marketed kimchi products was 24%, some factors(ages, type of housing, family system, income) were investigated. 2. The major motivation season and favorite kinds of kimchi for purchasing the products were investigated. And Subjects bought the needed amount for 1 day at hygienic store. 3. Subjects prefered the taste of kimchi which is medium level in sour, sweet, salty and hot. The most urgent improvement for the marketed kimchi is the sanitation. If marketed kimchi were improved over the aspects, the proportion of subjects who would buy the products was 54%.

저자
  • 윤석인 | Yoon, Suk-In
  • 김영찬 | Kim, Young-Chan
  • 이철 | Lee, Chul