The purpose of this study is in a survey about communication in drinking party culture of university student, which looking into on unformal conception. In result, drinking party ascertained the truth of promoting mutual friendship among the members of friends, and gossips of others, counsel etc. And it building up homogeneity mutually on the other man about an interesting theme. Above all, recently communication in drinking party culture that university students think was special expression in a different dimension.

• 이제영(관동대학교 광고홍보학과 교수) | Jei-Young Lee