Lembang is tourism destination in Indonesia. This research is conducted to find the effect of hobbies and lifestyle on choosing tourism destinations as reference to make creative marketing program to attract customers and increasing frequency of revisit. Hobbies of music and saving lifestyle do affect tourists’ interest on choosing destinations.

• Emily Edmonda Putri(Institut Teknologi Bandung)
• Mustika Sufiati Purwanegara(Institut Teknologi Bandung)