This study is to explain and identify the impacts of product-related factors such as productassortment, product quality, store-related factors such as store promotion, store services, and consumerrelated factors such as customer satisfaction, trust, commitment on repurchase intention by differencesof retailing format and consumer’s demographics characteristics. A survey study was conducted to col-lect the data with the actual purchasers at some kind of retailing stores. A regression analysis was per-formed to test the research hypothesis. The results of the study show as follows: it was found that allantecedents of repurchase intention such as product assortment, product quality, store promotion, storeservices, customer satisfaction, trust, commitment on repurchase intention by differences of retailing for-mat and consumer’s demographics characteristics. But there are differences of antecedents coefficientsto repurchase intention. Therefore, marketers of distribution stores that selling agricultural productshave to enhance customer’s repurchase intention in a manner tailored to type of retailing format andcustomer's demographic characteristic factors.

ABSTRACT
 연구 방법
  연구모형의 설정
  연구가설의 설정
  변수의 조작적 정의 및 측정
  설문지 개발
  조사 설계
  조사 방법
 실증 분석
  자료의 특성 및 응답자 분석
  신뢰도 및 타당도 분석
  연구가설의 검증
 결론 및 시사점
 ACKNOWLEDGMENTS
 REFERENCES

• 박승환(단국대학교 경영학부) | Seung-Whan Park Corresponding author