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This study was conducted to examine the effects of local food value perception on purchasing and experience inconsumers. χ2-test, ANOVA, and linear regression analysis were conducted. The findings are summarized as follows: Themost common place for buying agricultural products was ‘hypermarkets’ (41.7%), and the most important factor forpurchasing local food was ‘local government’s certification products’ (23.7%). The most important value recognition itemfor local food was ‘I think that local food is a high-quality agricultural products.’ (3.74 points), followed by ‘I think that localfood have a value of respect for customers’ (3.61 points) and ‘I have a faith for the local food.’ (3.61 points) in that order.The main tourism experience activity was ‘food experience’ (49.0%), and information source of local food experiencetourism was ‘mass media (TV, newspapers, etc.)’ (37.3%). As age increased, experience of local food also increased. Themost effectual value recognition item for purchasing local food was ‘I think that local food have a value of respect forcustomers’. The most effectual value recognition item for increasing intake experience of local food was ‘I think that the localfood is high-quality agricultural products’.
