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LUXURY FASHION BRANDS AND AFFLUENT CUSTOMERS- APPLICATION OF AN EXTENDED MEHRABIAN-RUSSELL MODEL TO FLAGSHIP STORES
Norman Peng, Annie Chen
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/299092
3,000원
초록
The purpose of this paper is to examine affluent consumers’ emotions and loyalty toward luxury fashion brands’ flagship stores. A total of 138 participants were recruited. The results show product quality and other customers’ behaviors are the two factors that can affect affluent customers’ positive and negative emotions.
키워드
emotionloyaltyluxury fashion brandflagship storenegative emotion
저자
