Corporate social responsibility (CSR) is becoming a mainstream issue as more organizations seek to define their roles in society and integrate social and environmental concerns into their businesses (Lichtenstein et al, 2004). At the same time, consumers are switching towards more socially and environmentally responsible products and services (Freestone & McGoldrik, 2008). The purpose of the study is to understand socially conscious apparel shoppers based on their unique shopping attributes in comparison with traditional apparel shopping attributes such as price and quality. Investigating shopping attributes and behaviors for different shopper segments along with behavioral and demographic characteristics enables to classify socially conscious shopper groups. Segmenting consumer groups and developing consumer typologies have been viewed as an effective tool for understanding consumer behavior (Barnes et al., 2007). The socially conscious shopping typologies and classification schemes will provide the basis for understanding and targeting different types of consumers and will enable marketers and retailers to effectively tailor their strategies to each consumer type.

• Min-Young Lee(University of Kentucky, USA)
• Hyejune Park(State University of New York at Oneonta, USA)