The purpose of this study was to categorize and comparatively analyze tourists of different life-style groups who visit Yesan according to their lifestyles as well as their consumption behaviors and attitudes towards local foods or specialty agricultural products in order to understand the various needs, attitudes, and behaviors of consumers in each life-style group. Group 1 had a high percentage of single people in their 20s and those who worked in technology. Group 2 had a high percentage of those in their 30s and 40s who were married and were professionals. Group 3 had a high percentage of men and those in their 40s and 50s, as well as a high percentage of high income, highly educated people. Group 4 had a high percentage of those in their 20s or those in their 60s or higher. Compared to other groups, group 4 had a larger percentage of lower income and less educated people. In verifying the difference between life-style groups in terms of their behaviors and attitudes toward local foods and specialty agricultural products, consumption and experience of regional specialty foods showed high average scores in groups 1, 2, and 3, with significant differences from group 4.

Abstract
 I. 서 론
 II. 연구 내용 및 방법
  1. 조사대상
  2. 설문조사 내용 및 방법
  3. 분석 방법
 III. 결과 및 고찰
  1. 응답자의 일반적 사항
  2. 응답자들의 관광관련 행태 특징
  3. 관광소비자의 라이프스타일 요인 분석
  4. 군집간의 라이프스타일 유형별 평균 분석
  5. 군집간의 인구학적 특징 분석
  6. 군집간의 관광행태 분석
  7. 향토음식과 농특산물에 관한 소비·태도 요인분석
  8. 라이프스타일 군집 간 향토음식과 지역농특산물에 관한 소비·태도 분석
 IV. 요약 및 결론
 References

• 윤혜려(국립공주대학교 식품과학부 외식상품학전공) | Hei Ryeo Yoon Corresponding author