In the 2000s, wearable devices had been produced for the purpose of medical service and entertainment. With the growth of mobile devices that improved interaction with human beings, wearable devices that cost high although showing their potential have been developed and made for special industries such as military and logistics control, and thus have faced a great deal of difficulty with market creation. In 2015, wearable devices have tended to expand into general markets, including health care, sports, and games. Therefore, the purpose of this study is to conduct empirical survey on the next-generation users' awareness of wearable devices that emerged at the time when smart devices have changed their direction from something to carry to something to wear, and thereby to perform empirical preliminary research on the leading development direction and system establishment of the futuristic wearable device market. The study scope and methods are presented as follows: First, to analyze and outlook the domestic and foreign research trends and expected effects of wearable devices, previous studies are investigated and theoretical study is conducted. Secondly, the survey on the awareness of the future main users of wearable devices, or the next-generation user group, is conducted to look into their attitudes. Thirdly, the results from the survey on previous studies, theoretical study, and attitude research are used as the empirical material necessary for the leading development direction and system establishment of the futuristic wearable device market. The study subjects of this study were 81 college and university students in their 20s living in the metropolitan areas, who are the next-generation main users of wearable devices. They had person-to-person in-depth interviews. The questionnaire items were brand, interest, understanding of information, the extent of interest desire, the extent of purchase desire, purchase purpose, purchase factor, purchase region, non-purchase factor, and complementary factor for purchase. This study drew the following results and conclusions: Regarding the questions about interest in wearable devices, the extent of interest desire, the extent of purchase desire, purchase purpose, purchase factor, purchase region, non-purchase factor, and complementary factor for purchase, the positive replies were statistically significant regardless of sex, and there was high reliability of each question. The correlation between questions was not independent and thus it was proved that they had correlation. Typical global brands were found to be Apple Watch, Samsung Gear, and Google Glass in order. The most important non-purchase factors that the next generation group as main users had were price, function, and design. Therefore, it is necessary to solve the problem.

1. Introduction
2. Research trend & Expected effects
3. Next Generation User Attitude
4. Conclusion
Reference

• Hong, SungYeap(서경대학교 이공대학 교수) | 홍성엽
• Jung, HyongGi(서경대학교 교양학부 교수) | 정형기 Corresponding author