INNOVATIVE PRACTICES IN FASHION COMPANIES: EXAMPLE OF THREE SWEDISH FASHION FIRMS - koreascholar

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INNOVATIVE PRACTICES IN FASHION COMPANIES: EXAMPLE OF THREE SWEDISH FASHION FIRMS

Håkan Preiholt, Nishant Kumar

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URLhttps://db.koreascholar.com/Article/Detail/315238

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1578-1584

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

management innovation fashion firm competitiveness

저자

Håkan Preiholt(Stockholm Business School, Sweden)
Nishant Kumar(Stockholm Business School, Sweden)

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