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INNOVATIVE PRACTICES IN FASHION COMPANIES: EXAMPLE OF THREE SWEDISH FASHION FIRMS

Håkan Preiholt, Nishant Kumar
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  • URLhttps://db.koreascholar.com/Article/Detail/315238
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1578-1584
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
managementinnovationfashionfirmcompetitiveness
저자
  • Håkan Preiholt(Stockholm Business School, Sweden)
  • Nishant Kumar(Stockholm Business School, Sweden)
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양식 선택

Håkan Preiholt, Nishant Kumar. (2016). INNOVATIVE PRACTICES IN FASHION COMPANIES: EXAMPLE OF THREE SWEDISH FASHION FIRMS. 2016 Global Marketing Conference at Hong Kong, 1578-1584.

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