This study analyzes the expressive characteristics of fashion design through sensory experiences, focusing on the Metropolitan Museum of Art’s exhibition Sleeping beauties: Reawakening fashion. It aims to explore the creative and innovative potential of fashion design that utilizes sensory experiences while proposing new directions for future fashion exhibitions and the design field. The research scope includes 220 garments and accessories featured in the exhibition. Based on theoretical considerations and case studies, this research classifies and examines fashion design characteristics from the perspectives of olfactory, tactile, visual, auditory, and multi-sensory experiences. The findings indicate that olfactory experiences enhance emotional engagement by integrating fragrance with storytelling, while tactile ones increase immersion through fabric texture and structural elements. Visual experiences strengthen aesthetic appeal and narrative through various digital technologies and lighting effects, while auditory ones convey the emotional messages of fashion design using sound and music. Additionally, multi-sensory experiences combine multiple sensory elements to provide viewers with an immersive, multidimensional experience. This study confirms that sensory experiences expand the creative possibilities of fashion design and suggests new exhibition strategies that integrate sustainability and digital technology. Beyond simple stimuli, sensory experiences foster emotional connections and contribute to enhancing fashion design’s artistic and cultural value. Therefore, this research highlights the importance of integrating sensory experiences with creative approaches and technological convergence to amplify the social and artistic impact of fashion design.

This study aims to examine how the marketing characteristics of Wanghong (Chinese internet influencers) influence Chinese consumer attitudes and purchase intentions toward fashion products. Specifically, it investigates how the factors of expertise, trustworthiness, and attractiveness play a critical role in shaping consumer behavior in the digital marketing landscape. The study employed a survey-based quantitative approach, collecting data from 272 Chinese consumers engaging regularly with Wanghong marketing content. A structured questionnaire using a 5-point Likert scale was developed, incorporating validated measurement items from previous studies. The collected data were then analyzed using exploratory factor analysis, correlation analysis, and multiple regression analysis. The findings indicate that while expertise negatively influences consumer attitudes, trustworthiness and attractiveness have a positive impact. Furthermore, trustworthiness and attractiveness were found to significantly enhance purchase intention, while expertise was found to have no significant effect. Additionally, the findings showed that consumer attitudes toward Wanghong-mediated marketing play a mediating role in the relationship between Wanghong characteristics and purchase intention, with the results suggesting that consumers perceive highly knowledgeable Wanghong as distant or overly commercial, reducing their willingness to engage. In contrast, Wanghong who exhibit trustworthiness and personal appeal are more effective in driving consumer interest and purchases. These findings provide valuable insights for fashion brands aiming to optimize influencer marketing strategies in China, emphasizing the importance of relationship-driven and authenticity-focused marketing.

This study explored the development direction of punk fashion through 3D digital fashion design by analyzing the expressive characteristics and inherent meanings of the punk fashion expressed in Vivienne Westwood’s creations. To this end, the concept underlying punk and its expressive characteristics were examined, and the eco-friendly expressive attributes of punk fashion were scrutinized through photos of Vivienne Westwood’s collections. The analysis focused on 10 seasonal collections showcased over the past five years, from the designer’s 2018 S/S to 2022 F/W collections. The results revealed that Westwood’s punk expression was characterized by traditionality, eco-friendliness, playfulness, resistance, and deconstruction. Traditionality appeared in the form of a harmonious redesign of classics to create new works, while eco-friendliness was manifested through the use of slogans and eco-friendly materials and methods. Playfulness conveyed positive messages through comedic situations or characters, and resistance emerged as a means of delivering messages for improving social issues. Finally, the deconstruction of punk was reflected as resistance, boldly destroying fashion structures to express dissatisfaction with society. Punk design in fashion is one of the avenues in which designers effectively express the messages that they want to communicate to society. This study is significant, as it provides foundational data for exploring punk characteristic design strategies to be used in future fashion. The scope of application for 3D virtual clothing programs is expected to expand in the fashion industry, and continuous research on digital fashion design is anticipated.

This study investigates the cognitive characteristics and transition flow of team mental models in virtual reality environments (VRE) compared to Zoom-based collaboration during fashion design problem-solving processes. Using the VRE platform Spatial.io as a case study, the study examines how virtual reality technologies influence the formation of shared mental models among collaborators. The objective is to identify key cognitive features that VREs offer to support problem-solving in multidisciplinary fashion design collaborations. The study employed a comparative experimental design, involving professionals from fashion design, marketing, and production. Participants completed the design concept generation tasks in both VRE and Zoom environments, all interactions were recorded and coded, with the analysis focusing on cognitive transitions, verbal dynamics, and collaborative behavior patterns across both environments. The results reveal that VRE fosters higher frequencies of environmental interaction (EI-EI), cognitive integration (CIM-CI), and planning to execution transitions in team interactions (PP-PIM), forming multidirectional feedback loops. These features enhanced dynamic adaptation to environmental stimuli. In contrast, Zoom-based collaboration relied heavily on linear verbal communication, with fewer cognitive transitions and limited structural feedback loops, thereby reducing efficiency in idea evaluation and execution in team interaction. The study highlights the potential of VREs to transform collaborative practices in fashion design by enabling immersive and multidimensional interactions, contributing to advancing digital collaboration strategies in creative industries, with implications for education and interdisciplinary innovation.

본 연구의 목적은 국제기능올림픽대회를 준비하는 청년디자이너들에게 전국기능경기대회 기출과제의 경향을 분석하여 국제대회에서 원활한 과제 수행을 위한 기초 자료를 제공하는 데 있다. 2009년부터 2024년까지 마이 스터넷에 공개된 전국기능경기대회, 국가대표선발전, 국제기능올림픽대회의 의 상디자인 직종 출제 과제를 비교·분석한 결과는 다음과 같다. 전국기능경기대 회의 의상디자인 출제 과제로 가장 많이 다루어진 의복 아이템은 재킷과 스커 트로 구성된 수트이며, 스타일선으로는 숄더 프린세스라인이 가장 많이 사용 되었다. 여밈 형태에서는 싱글 여밈이 가장 많았으며, 칼라는 테일러드 칼라 와 노치드 라펠이 가장 많이 출제되었다. 소매 디자인은 주로 두 장 소매가 사용되었으며, 포켓은 심 포켓과 웰트 포켓이 가장 많이 활용되었다. 국내 국 가대표선발전과 국제기능올림픽의 출제 경향을 비교해 보면, 국가대표 선 발전에서는 동일한 디자인의 의상을 정확한 치수로 제작하는 '의복 제조' 과제가 주를 이루는 반면, 국제기능올림픽에서는 선수들의 독창적인 아이 디어를 의상에 표현하는 '창작 디자인' 과제가 많이 출제되고 있다. 따라 서 국내 기능경기대회의 과제 출제 방식을 국제대회 기준에 맞추어 조정 할 것을 제안한다. 이를 통해 우리 선수들이 국제무대에서의 경쟁력과 적 응력을 키워, K-패션의 글로벌 위상을 한층 더 높일 수 있기를 기대한다

본 연구의 목적은 S-O-R 모델을 기반으로 가상패션쇼 관련 의류 제 품에 대한 소비자 구매의도의 영향 요인을 탐구하고 향후 가상패션쇼의 기획과 홍보, 의류 제품의 전시를 위한 이론적 근거와 시사점을 제시하 는 데 있다. 연구 목적을 달성하기 위해 본 연구는 S-O-R 모델을 기반 으로 사회적 영향, 의류 특징, 브랜드 명성, 의류 품질, 촉진 조건, 전시 효과, 인지와 감정 변수를 활용하여 가상패션쇼 의류 제품에 대한 소비 자 구매의도 모델을 구축했다. 정량 분석 방법을 이용하여 구축된 모델 을 검증하고 소비자 구매의도의 영향 요인을 밝혔다. 연구 결과에 따르 면 사회적 영향, 의류 특징, 브랜드 명성, 의류 품질, 촉진 요소, 전시 효 과가 소비자 인지와 감정에 유의미한 정(+)적인 영향을 미치는 것으로 나타났다. 그리고 소비자 인지와 감정은 가상패션쇼 의류 제품에 대한 구매의도를 높일 수 있음을 검증했다.

본 연구의 목적은 소비자의 속성인 성별과 전공에 따라 패션 인플루언서의 특성과 팔로우 및 관계유지 사이의 관계성을 살펴보고 소비자의 성별에 따라 패션 인플루언서를 팔로우함에 있어 동성편중을 분석하는 것이다. 패션 인플루언서의 특성은 전문성, 호감성, 유사성, 친밀성으로 구분하였으며 특성이 지속적인 관계유지에 유의미한 영향 을 미치는지 분석하였다. 연구방법은 SNS를 활발히 사용하는 20대 남녀를 대상으로 설문지 조사를 실시하였다. SPSS 통계를 사용하여 기술통계, 요인 분석, 신뢰도 분석, 카이제곱 분석, t-test, 회귀분석을 조사하였다. 연구 결과 는 다음과 같았다. 첫째, 남성은 인플루언서의 성별에 영향을 받지 않았으나 여성은 여성 인플루언서를 유의미하게 팔로우 하는 것으로 나타났다. 둘째, 지속적인 관계를 유지하는데 성별과 전공에 관계없이 공통적으로 전문성과 호 감성이 유의미한 영향을 미쳤으나, 여성과 패션 비전공자는 친밀성 또한 중시하는 것으로 나타났다. 이러한 결과는 지속적인 관계유지를 위해 전문적인 지식 전달과 함께 소비자에게 호감을 줄 수 있도록 노력해야 함을 시사한다.

This study explores the contemporary reinterpretation of traditional suit design through the lens of post-structuralist philosopher Jacques Derrida’s concept of decentralization. The objective is to systematically analyze the diverse expression methods of decentralized suits in contemporary fashion and identify their design characteristics, thus exploring various design possibilities for decentraliz suits. To achieve this, the study examines the deconstructivist fashion collections of notable designers such as Martin Margiela, Rei Kawakubo of Comme des Garçons, Alexander McQueen, and Thom Browne, analyzing 269 decentralized suits from their men’s collections from 2009 to the present. The methods of decentralization are categorized based on the structure (composition), details, and materials of the garments, are classified into deconstruction, discontinuity, and disorder. Specific expression methods include irregular wearing, layering, asymmetry, and distortion for deconstruction; omission, heterogeneous insertion, material transition, and separation for discontinuity; and tearing, graffiti, and unfinished elements for disorder. The identified design characteristics are as follows: gender-neutral and category-free, which dismantles the rigid formality and masculine image of suits to allow flexible and diverse gender expressions; integration of unconventional elements, which combines traditional suit design with non-traditional details like ruffles, strings, unfinished edges, and graffiti to create new designs; and sustainable design, which utilizes the deconstruction and recombination of existing suits to recycle discarded suits, making it suitable for upcycling.

This study investigates the preferences and purchase intentions of ZEPETO users regarding fashion brands that have recently joined ZEPETO, a leading metaverse platform in South Korea. The study surveyed 279 users in their 20s to 40s about their usage patterns, preferences, and purchase intentions toward products from brands like MCM, DKNY, Nike, and Puma. The results reveal that users in their 20s exhibited higher preference and purchase intention for Nike products, as well as greater purchase intention for Puma products. On the other hand, users in their 40s displayed a higher preference and purchase intention for MCM and DKNY products and a stronger preference for Puma products compared to other age groups. Users in their 30s showed a lower preference and purchase intention for both MCM and Puma products, a lower purchase intention for DKNY products, but a preference for Nike products compared to other age groups. Furthermore, men showed a higher preference and purchase intention for most brands, including MCM, Nike, and Puma. These results suggest that fashion brands on ZEPETO need to implement effective marketing strategies targeting users in their 20s and 40s, as well as male users. This study lays the groundwork for further research on the ZEPETO metaverse platform and provides foundational data for understanding user behavior, essential for establishing effective promotional strategies.

In a situation where the importance of eco-friendly fashion is growing, this study adds to the needed research by analyzing consumption value satisfaction factors, brand image, and repurchase intentions of eco-friendly fashion products. During the investigation, the impact of gender was also accounted for to establish an effective marketing strategy. In June 2024, 250 surveys were evaluated from domestic consumers with experience purchasing eco-friendly fashion products. Descriptive statistical analysis, factor analysis, reliability analysis, and regression analysis were performed. Five factors were measured to determine satisfaction with the consumption value of eco-friendly fashion products: emotional value, functional value, social and situational value, passive value, and rare and eco-friendly value. Empirically subdividing satisfaction with eco-friendly fashion as recognized by consumers reveals meaningful findings about consumption value. Among the factors of consumption value satisfaction with eco-friendly fashion products, functional value, social and situational value, and rare and eco-friendly value all positively affected repurchase intention. The consumer’s gender also made a difference in satisfaction. Considering these results, the marketing effect of eco-friendly fashion can be increased. This study will be able to increase the ESG management effect of fashion companies. By performing ESG management, the fashion industry can achieve social and environmental responsibility along with sustainable growth.

This study aims to examine the expressive characteristics of the New Chinese style in the collection of Chinese fashion designer Ziggy Chen, analyze the inner meaning, and suggest a new direction in Chinese fashion design. As a research method, the background and concept of New-Chinese style occurrence were examined through previous studies, and the characteristics of the New Chinese style expression in fashion were investigated. The characteristics of the New Chinese style were summarized as cultural tradition, historical ethnicity, and pluralistic convergence. Based on these contents, the characteristics of the New Chinese style expression in Ziggy Chen’s men’s fashion design were analyzed. The data collection range was selected as the range of 20 seasons collected from 2012 S/S to 2022 A/W, which was collected on fashion sites and the brand’s official Instagram. The analysis results are as follows. First, subcultural resistance is a retro and ragged decadence formed by combining punk elements and industrial styles based on the clothing styles of lower-class Chinese people in the 17th and 90s. Second, cultural traditionality was influenced by traditional culture by mainland Chinese designers, who expressed the conservative presence of tradition and the Chinese style by looking at it from an oriental perspective. Third, historical ethnicity forms a Chinese fashion culture in which the national spirit and the development of the times coexist, while traditional culture and contemporary social values develop in harmony. Fourth, traditional fashion develops by combining a contemporary aesthetic sense and lifestyle with pluralistic convergence.

The aim of this study is to investigate the fashion industry’s response to climate change and how these discussions unfolded at the 28th Conference of the Parties (COP28) to the United Nations Framework Convention on Climate Change (UNFCCC). Climate change response projects by B Corp-certified fashion companies are examined, focusing on stakeholder efforts and reviewing online media reports. Text data were collected from web documents, interviews, and op-eds relating to COP28 from December 2018 to April 2024 and analyzed using text mining and semantic network analysis to identify critical keywords and contexts. The analysis revealed that the fashion industry is fulfilling its environmental responsibilities through various strategies, prompting changes in consumer behavior by advocating sustainable consumption, including carbon removal, energy transition, and recycling promotion. Stakeholders in online media and those present at COP28 discussed issues relating to climate change in the fashion industry, focusing on environmental protection, energy, greenhouse gas emissions, sustainable material usage, and social responsibility. Key issues at COP28 included policy and regulation, climate change response, energy transition, carbon emissions management, and environmental, social, and governance (ESG) standards. Additionally, by examining the main collections exhibited at the fashion show during COP28, the study analyzed how messages about climate change were conveyed. Fashion companies communicated the industry’s response through exhibitions and fashion shows, suggesting a move toward balancing environmental protection and economic growth through the development of sustainable materials, the expansion of recycling and reuse practices, and the modern reinterpretation of cultural heritage.

Sustainable development goals reflect sustainability in multiple aspects of life from both business and consumers. In the Metaverse world, luxury brands and their consumption are working towards adopting sustainability in luxury fashion. The scholarship has stretched to multiple aspects across various themes and sectors to understand the developments in this field. It is apparent that sustainability and luxury have been the subject of scrutiny since long, but a refreshing perspective on this evolving dynamic is needed to analyze the surge in publications. This research aims to identify the existing literature in the area and gain in-depth knowledge of current trends with the help of bibliometric analysis. Further, the study aims to determine different clusters and identify the directions for future research in the sustainable luxury fashion domain.

The study investigated the influence of website features on the purchase intention of online fashion among Generation Z consumers in South Africa. This topic has received increasing attention against the backdrop of the rapidly growing ‘Digital Generation’, or ‘Millennial consumers’, who are one of the most tech-savvy generations. Despite the benefits that online shopping offers to both the business and the consumer, the act of buying clothes online has presented some challenges to customers. This study therefore aims to gather further insight in an attempt to provide fashion businesses with guidance to better succeed in encouraging customers to shop online. This study selected two visual elements (website aesthetics and product presentation) and two functional website features (website navigation, and security and privacy) and social norms, the test the effect they have on perceived ease of use, attitude and intention to purchase clothing online. The proposed conceptual model tested seven hypotheses of which four were supported. By means of an empirical study, 166 online surveys were collected from individuals within the Generation Z cohort and the analysis was done using SPSS27 by running multiple regression analysis to test the relationships between the variables. The results from this study provide global and local fashion brands with valuable insight into the consumption habits of young consumers in an emerging economy, and factors that drive online fashion consumption.