FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION - koreascholar

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FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION

Phallapa Petison, Mark Speece

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URLhttps://db.koreascholar.com/Article/Detail/442774

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.756-761

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Artificial Intelligence Fast Fashion Fashion Industry Sustainability Sustainable Development

저자

Phallapa Petison(College of Management, Mahidol University, Thailand)
Mark Speece(College of Management, Mahidol University, Thailand)

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