DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION - koreascholar

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DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION

Huizhuo Zhou, Antonio K.W. Lau

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443021

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1086-1087

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Upcycling Innovation Diffusion Theory Theory of Planned Behavior Sustainable Fashion

저자

Antonio K.W. Lau(Kyung Hee University, Republic of Korea)
Huizhuo Zhou(Kyung Hee University, Republic of Korea)

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