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온라인 플랫폼서비스 수용의도에 대한 실증연구 -국제물류중심 KCI 등재

Empirical study on the acceptance intention of online service platform - Focused on international logistics

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  • URLhttps://db.koreascholar.com/Article/Detail/315854
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대한안전경영과학회지 (Journal of Korea Safety Management & Science)
대한안전경영과학회 (Korea Safety Management & Science)
초록

This study is to find out the acceptance intention of international logistics platform which meet the needs of each other of shipper and international logistics company in the online.
As you may know, the many korean traditional international logistics companies which have to compete with global logistics companies focused on economics of scale, have been in a big trouble. In this circumstances, though they should get used to the change to survive, they do not know what they try to overcome. So, I hope that this study would be helpful to them

목차
1. 서 론
  1.1 연구의 배경 및 필요성
  1.2 연구의 목적 및 차별성
 2. 이론적 배경
  2.1 플랫폼 전략에 관한 고찰
  2.2 온라인 서비스 품질에 관한 고찰
  2.3 기술 수용 모델(Technology Acceptance Model)
 3. 플랫폼서비스의 연구모형 설계
  3.1. 연구모형 설계
  3.2. 가설설정
 4. 실증분석 결과
  4.1 조사대상의 인구통계적 특성
  4.2 측정도구의 타당성 및 신뢰성
  4.3 가설검증
 5. 결론
 6. References
저자
  • 김선남((주)제임스포워딩) | Sun-Nam Kim
  • 김영빈(명지대 산업경영공학과) | Young-Bin Kim
  • 강경식(명지대 산업경영공학과) | Kyung-Sik Kang Corresponding Author