HOW TO INCREASE THE EFFECTIVENESS OF ENVIRONMENTAL CLAIM TYPES FOR FASHION BRAND’S ONLINE VIDEO ADVERTISING - koreascholar

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HOW TO INCREASE THE EFFECTIVENESS OF ENVIRONMENTAL CLAIM TYPES FOR FASHION BRAND’S ONLINE VIDEO ADVERTISING

Teona Gogichaishvili, Eunju Ko, Hyun Min Kong

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/325937

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Global Fashion Management Conference

2017 Global Fashion Management Conference at Vienna (2017.07)
pp.391-392

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Environmental claims Fast fashion Luxury Online video advertising Youtube

저자

Teona Gogichaishvili(Yonsei University, Republic of Korea)
Eunju Ko(Yonsei University, Republic of Korea)
Hyun Min Kong(Yonsei University, Republic of Korea)

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