The purpose of this article is to research the text-discourse strategies employed in a university president's speech. Speech is a type of one-sided formal public communication that transmits statements, which include one's theory, assertion or emotional contents in a given text in front of large audiences. Especially a university president's speech is a speaking form which embodies immediacy in a limited space, i.e., a university. Such as speech needs to utilize persuasive, sentimental and appealing production strategies that could induce the audience's sympathy and action. Therefore, a university president's speech includes all the communicative fields of listening, speaking, reading and writing. It is a public and popular communication means that integrates features of various communication skills in a university setting. Thus, ideal and effective strategies for delivering a university president's speech are discussed.

Abstract
Ⅰ. 서론
Ⅱ. 총장 연설의 단계별 구성과 전략
Ⅲ. 총장 연설의 응집성ㆍ통일성 전략
Ⅳ. 결론
참고문헌

• 김혜숙(동국대학교)