"Hyehwa" an Asiatic lily cultivar was released in 1998 at National Institute of Horticultural and Herbal Science (RDA), Suwon, Korea. The cross was made in 1991 between Asiatic lily "White Bird", a white colored, and "Avignon", an unspotted scarlet red colored. It was preliminarily selected as A93-20 in 1993. Its multiplication, bulbing growth and flowering characteristic tests were conducted from 1994 to 1998. A new cultivar "Hyehwa" flowers in middle of June and grows 98.7 cm in height. Flowers bloom upward-facing, thick orange (RHS, 28A). Year-round flowering is possible by storage of the bulb under -1.5℃ conditions. For forcing culture, it is necessary to add calcium to the fertilizer or remove side scales to prevent leaf scorch. Botrytis disease control is needed in the wet season.