PURPOSES: The effects on traffic accidents change with the changing environment. Accordingly, this study analyzes the characteristics of traffic accidents based on the personal characteristics (gender and age) of drivers, and those of 25 autonomous districts in Seoul, and suggests improvements. METHODS: Based on data pertaining to traffic accidents in Seoul, the analysis of accident characteristics was conducted by categorizing the types of traffic accidents according to the drivers' gender and age, and characteristics of 25 autonomous districts in Seoul. Further, for statistical verification, the SPSS software was used to derive influence variables through a multinomial logistic regression analysis, and a method for reducing traffic accidents was proposed. RESULTS : Analysis results show that males tend to be more involved in speed-related accidents and females in low-experience drivingrelated accidents such as those during parking and alleyway driving. In addition, variables such as age, automobile type, district, and day of the week are found to influence accident types. CONCLUSIONS : This study analyzed the accident characteristics based on personal and city characteristics to reflect the sociological characteristics that influence traffic accidents. The number of traffic accidents in Korea could be decreased drastically by implementing the results of this study in customized safety education and traffic maps.