The virtual reality market is already creating new added value across the industry and it is expected to change the way we live and work. Currently, virtual reality marketing is actively applied to the game industry and marketing methods are diversifying. Moreover, this marketing it will be widely applied in various fields such as medical care, defense, and entertainment in the future. In this paper, we analyze the marketing strategy of virtual reality industry which is expected to grow in the future combined with existing 4P analysis and 4C analysis.

Abstract
 1. 서 론
 2. 이론적 배경
  2.1 가상현실(VR) 개요
  2.2 디지털 마케팅
 3. VR의 마케팅전략 분석
  3.1 제품-공동창조 (Product-Cocreation)
  3.2 가격-통화 (Price-Currency)
  3.3 유통-공동체 활성화 (Place-Communal Activation)
  3.4 판촉-대화(Promotion-Conversation)
 4. 결론 및 향후 연구과제
 5. References

• 신은경(상명대학교 대학원 경영공학과)
• 서광규(상명대학교 대학원 경영공학과)