It has been suggested that in the information age the importance of intellectual property is increasing. An organization that embraces technology and strategy is facing with promising opportunities and fraught with managerial difficulties.
Forecasting the performance of technology and the underlying costs to achieve such performance is even more difficult. Those organizations that employ technology as part of their strategic arsenal know that they are running serious risks, which clearly increases the uncertainty of organizational performance. Therefore forecasting the performance of technology is a difficult task since technology has been characterized by intangible and tacit factors and traded in a supplier"s market.
The decision makers usually face a complex system of interrelated components, such as resources, desired outcomes or objectives. This study has intended to evaluate the contribution of technology in intangible assets by Analytic Hierarchy Process.