The importance of intellectual property is increasing in the knowledge and information era. An organization that embraces technology and strategy is faced with promising opportunities and managerial difficulties.   Forecasting the performance of technol

It has been suggested that in the information age the importance of intellectual property is increasing. An organization that embraces technology and strategy is facing with promising opportunities and fraught with managerial difficulties. Forecasting the performance of technology and the underlying costs to achieve such performance is even more difficult. Those organizations that employ technology as part of their strategic arsenal know that they are running serious risks, which clearly increases the uncertainty of organizational performance. Therefore forecasting the performance of technology is a difficult task since technology has been characterized by intangible and tacit factors and traded in a supplier"s market. The decision makers usually face a complex system of interrelated components, such as resources, desired outcomes or objectives. This study has intended to evaluate the contribution of technology in intangible assets by Analytic Hierarchy Process.

This thesis investigates the feasibility and advantages of establishing a more efficient distribution system utilizing new technologies such as the internet and radio frequency identification (RFID). Introducing and promoting the diffusion of commodity traceability (the ability to trace the distribution route of products and materials) is necessary in order to make distribution and logistics more efficient, to clarify the safety of foods and daily necessities, to prevent theft and to monitor the dealing of stolen or imitation goods. This thesis focuses especially on a commodity (products) traceability system to enhance transparency for consumers. The expected effects of RFID can be summarized as follows. - Substantial improvement in logistics efficiency. - Higher consumer safety, quality management, and security for foods, drugs, and goods (clothes, books, electric appliances, automobiles, etc.) through improved traceability.