It is highly recommended that companies should consider the organic complexes between variables and which new variable should be introduced. In addition, companies should determine to which extend they should respond to the diversification and complexity of consumers. In this regard, CLV (Customer Lifetime Vale) will be the main subject to be considered by companies in the future.

1. 서론
 2. 고객 가치의 할당규칙에서의 활용방안
 3. 사례기업의 가중혼합 할당규칙의 적용
 4. 고객 분석을 활용한 할당규칙의 시뮬레이션 분석
 6. 참고문헌

• 조중현 | Jong-Hyun Jo
• 양광모 | Kwang-Mo Yang
• 박재현 | Jae-Hyun Park
• 강경식 | Kyong-Sik Kang