This study measured the economic values of landscape and species diversity in mountainous pasture using a choice experiment. The attributes considered were landscape (forest, pasture, or pasture in forest), species diversity (180, 200, 225, or 250), and levy (five levels from 4,000 to 12,000 won/household). An online survey was administered to residents in 17 metropolitan cities and provinces in Korea. The results of the multinomial logit model showed that pasture in forest, all variables for species diversity, and levy were statistically significant. Age was statistically significant, implying that older people tend to prefer forest areas. The results also indicated that the willingness to pay for changing 1 ha of forest into pasture decreased by 74.3 won/household, while that for changing forest to pasture in forest increased by 1,338.1 won/household. The marginal willingness to pay for changing from species 250 to 225, 200, and 180 was estimated as -782.7, -2,647.1, and -4,492.6 won/household, respectively. The results of this study can provide useful insights for the development of mountainous pasture in Korea.

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 재료 및 방법
  1. 분석모형
  2. 조사 디자인
  3. 조사방법 및 추정모형
 Ⅲ. 결과 및 고찰
  1. 인구통계학적 특성
  2. 다항로짓모형 추정결과
  3. 경관 및 종다양성에 대한 지불의사금액
 Ⅳ. 요약
 Ⅴ. 참고문헌

• 김세혁(경북대학교 농업생명과학대학 농업경제학과) | Se-Hyuk Kim (Department of Agricultural Economics, College of Agriculture and Life Science, Kyungpook National University)
• 김태균(경북대학교 농업생명과학대학 농업경제학과) | Tae-Kyun Kim (Department of Agricultural Economics, College of Agriculture and Life Science, Kyungpook National University) Corresponding author