Purpose: The purpose of this study was to identify the differences among exercise self-schema, exercise imagery, exercise self efficacy and physical activity by gender, age, stages of changes and to identify structural relationship among exercise self-schema, exercise imagery, exercise self efficacy and physical activity of adults. Methods: Six hundred questionnaires were initially distributed to college students, company employees and sports center members. Among them, total 569 were finally used in this study(male: 288, female:281, Mage=38.36). Exercise self-schema inventory, exercise imagery inventory, exercise self-efficacy scale and weekly leisure-time exercise questionnaire were revised into Korean and applied in the study. Frequency analysis, analysis of variance, correlation analysis and structural equation modeling were carried out to test the possible relationship among exercise self-schema, exercise imagery, exercise self efficacy and physical activity. All analyses were conducted by SPSS 18.0 and AMOS 18. Results: Results indicated that there was significant differences in exercise self-schema, exercise imagery, exercise self efficacy, and physical activity by gender, age, and the stages of exercise changes. And results indicated that there was positive relationship among exercise self-schema, exercise imagery, exercise self efficacy and physical activity of adults. Conclusion: This study suggests that cognitive intervention strategies aimed at exercise self-schema and exercise imagery could be significant to promote physical activity.