In order to be used as a basic data for building the insect industry, the preference of the consumers and market value of insect were analyzed. The survey was conducted on 302 ordinary citizens aged 19 to 59 on their perceptions of industrial insects. Questionnaire about the awareness of insect-related products was found to be ‘mostly known’ at 94.7%, and the product information was obtained by TV/radio > Introduction by an acquaintance > Internet search > Newspaper magazine. The experience for the product was 61.6 %, and the type of experience was the highest in edible/pharmacic (67.0%), and the next in the study/attraction (26.2%). It was found that more than half (58.3%) of the purchase experience was never purchased before. The purchase of insect products was the most widely used for edible/pharmacic, followed by the study/ attraction insects. The route of purchase was in the order of specialized stores > exhibition/fairs > acquaintances, etc. Satisfaction with the purchase of products was relatively high in quality, route of purchase, and farming techniques, with the exception of price.

• Sun Kook Kim(Insect Breeding and Supply Center, Chungbuk ARES)
• Changmann Yoon(Insect Breeding and Supply Center, Chungbuk ARES)
• Ki-Su An(Environment-friendly Research Division, Chungbuk ARES)
• Ik-Jei Kim(Environment-friendly Research Division, Chungbuk ARES)
• Seong Taek Hong(Environment-friendly Research Division, Chungbuk ARES)