Purpose: The importance and satisfaction with the purchasing characteristics and choice attribute of home meal replacement (HMR) products for consumers aged between 20 and 40, or over 50. In addition to identify the factors that must be first considered in the development of HMR products importance-performance analysis. Methods: 791 consumers aged between 20 and 40, or over 50, living in Seoul have experience in purchasing HMR participated in the survey. The survey consisted of four sections: the purchasing characteristics of HMR, the importance and satisfaction with HMR choice attribute, and general questions. T-tests and IPA were conducted to compare the groups of consumers aged between 20 and 40, or over 50. Results: The factor analysis show the following results: 0.899 for “convenience”, 0.094 for “hygiene”, 0.871 for “quality”, 0.834 for “taste”, and 0.822 for “price”. The average score of the importance of the choice attribute when purchasing HMR products 3.50. For consumers aged between 20 and 40, the score 3.49. For consumers over 50, the score 3.52. There is a significant difference “hygiene (p<0.001)”, “quality (p<0.05)”, and “price (p<0.05)”. For consumers aged between 20 and 40, the score 3.72. For consumers over 50, the score was 3.78. There a significant difference only in “hygiene (p<0.05)”. Conclusion: The results of the IPA demonstrate that the categories that belong to “Focus here” are “new HMR products” and “diverse HMR products” for all consumers aged between 20 and 40 and over 50. Hence, food companies should endeavor to develop new and diverse HMR products first.

Abstract
 서 론
 연구방법
  1. 조사대상 및 기간
  2. 조사대용 및 방법
  3. 자료 분석 방법
 결과 및 고찰
  1. 일반사항
  2. 신뢰성 분석
  3. HMR 선택속성의 중요도
  4. HMR 선택속성의 만족도
  5. HMR 선택속성에 대한 IPA 분석
 요약 및 결론
 References

• 최정화(숭의여자대학교 식품영양학과) | Jung-Hwa Choi (Dept. of Food and Nutrition, Soongeui Women's College)
• 이나영(대전대학교 식품영양학과) | Na-Young Yi (Dept. of Food and Nutrition, Daejeon University) Corresponding author