For the development of chinaware having korea culture, using marketing survey and questionnaire to analysis of the preference and attitude of customer, and expends marketing share by market segmentation and price differentiation. This study is present to marketing strategy by making the plan of sales promotion for the development of industry chinaware of Yeoju and Icheon area.

ABSTRACT
 1. 서론
  1.1. 연구의 배경 및 목적
  1.2. 연구 범위 및 방법
 2. 여주 및 이천 지역의 도자기 마케팅
  2.1. 국내 도자기 산업 분석
  2.2. 해외(일본)의 도자기 산업분석
 3. 설문조사 분석
  3.1. 고객 대상
  3.2. 판매원 대상
 4. 여주, 이천지역의 도자기 마케팅의 연구 방안
  4.1. 제품차별화
  4.2. 가격차별화
 5. 결론
  5.1. 마케팅 방법 연구
  5.2. 업체 운영방법 연구
  5.3. 광고매체선정
 참고문헌

• 김태호
• 윤영도
• 강경식