In fact, some cases that successfully introduced CRM show that CRM is migrating from small scale which is typical when introduced to larger scale through various tests. The process also comprises all strategic planning, capital investments, management decisions, and tasks necessary to create a new product. manufacturing processes must be created so that the product can be produced in the product facility Therefore, this study tries to segment customer for the sieving the problem. And it make efficient customer management.

Abstract
 1. 서론
 2. 효율적인 CRM 운영을 위한 고객 데이터 질의 향상 및 고객집단화
 3. SN비 의사결정방법
 4. 사례 연구
  4.1 데이터의 수집
  4.2 객관적 고객 데이터 값의 정규화
  4.3 SN비를 활용한 전문가의 상대적 중요도 계산
  4.4 고객 데이터집단에 대한 스코링
 5. 결론 및 향후 연구과제

• 양광모 | Yang Kwang-Mo
• 강경식 | Kang Kyong-Sik