探求中国内容产业监管中的“运动式治理”现象原因，表层 因素是传统监管的“路径依赖”和法制建设滞后的现实，深层原因在于中国特 色的多头监管制度设计：“多头管理”表现为模糊的监管权限配置，其不仅仅 使得监管机构的激励和约束失衡，也产生混乱的监管权力争夺现象。借鉴西 方相对独立的监管机构的成功经验，在文化体制改革的背景下，中国内容产 业监管机构的监管权力配置将在横向整合的基础之上，有必要再理顺纵向的 权力配置关系，最终将指向相对独立内容产业监管机构的建立，如此方能破 解“运动式治理”的恶性循环。

There are various reasons for the phenomenon of "campaign-style governance" in the regulation on Chinese content industry. The first is "path dependence" of traditional regulation; The next is the lag of legal system construction; The third factor lies in the unique design of multiple regulatory system in china. It will be Performance for the fuzzy regulatory power configuration, which not only makes the imbalance of regulatory encouragement and restriction, but also results in the struggle phenomenon of regulatory power.
Learning from the successful experience of the western independent regulatory agencies, Chinese government will accelerate the reform in the cultural system. The Chinese regulator of content industry will be based on the horizontal integration, and it is necessary to clarify configuration of the vertical power. It will be eventually pointed to the relatively independent regulator of Chinese content industry, so as to break the vicious circle of "campaign-style governance".

内容摘要
 一、问题的提出与研究视角
 二、研究文献综述
 三、中国内容产业监管中的“运动式治理”原因分析
 四、中国内容产业监管“运动式治理”的改革思路
 五、结论
 参考文献
 Abstract

• 黄玉波(深圳大学文化产业研究院,, 深圳大学传播学院, 从事传媒管理、广告传播和文化产业政策研究。)