There are various reasons for the phenomenon of "campaign-style governance" in the regulation on Chinese content industry. The first is "path dependence" of traditional regulation; The next is the lag of legal system construction; The third factor lies in the unique design of multiple regulatory system in china. It will be Performance for the fuzzy regulatory power configuration, which not only makes the imbalance of regulatory encouragement and restriction, but also results in the struggle phenomenon of regulatory power. Learning from the successful experience of the western independent regulatory agencies, Chinese government will accelerate the reform in the cultural system. The Chinese regulator of content industry will be based on the horizontal integration, and it is necessary to clarify configuration of the vertical power. It will be eventually pointed to the relatively independent regulator of Chinese content industry, so as to break the vicious circle of "campaign-style governance".