SUBJECTIVE WELL-BEING AND BRAND LUXURY: A COMPARATIVE DISCUSSION BETWEEN PHYSICAL STORES AND E-RETAILERS

Ken Kumagai; Shin’ya Nagasawa

논문 상세보기

SUBJECTIVE WELL-BEING AND BRAND LUXURY: A COMPARATIVE DISCUSSION BETWEEN PHYSICAL STORES AND E-RETAILERS

Ken Kumagai, Shin’ya Nagasawa

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372403

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.4-8

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

subjective well-being luxury shopping channels hedonic shopping value customer experience

Introduction
Hedonic shopping value and SWB
Brand luxury, hedonic shopping experience, and SWB
Methodology
Result
Discussion and Conclusion
References

저자

Ken Kumagai(Waseda University, Japan)
Shin’ya Nagasawa(Waseda University, Japan)

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