TRUST TOWARD THE INFLUENCER ON SOCIAL MEDIA: ITS ANTECEDENTS AND OUTCOMES - koreascholar

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TRUST TOWARD THE INFLUENCER ON SOCIAL MEDIA: ITS ANTECEDENTS AND OUTCOMES

Do Yuon Kim, Hye-Young Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372434

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.164

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media influencer marketing trust

저자

Do Yuon Kim(University of Minnesota, USA)
Hye-Young Kim(University of Minnesota, USA)

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