HOW IS SOCIAL MEDIA EFFECTIVE IN MOBILE ADVERTISING STRATEGY OF FASHION BRANDS? - koreascholar

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HOW IS SOCIAL MEDIA EFFECTIVE IN MOBILE ADVERTISING STRATEGY OF FASHION BRANDS?

Guoxin Li, Yuepeng Sui, Jiaoju Ge, Ruijin Zhang, Wenjun Liu

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URLhttps://db.koreascholar.com/Article/Detail/372438

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.181

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

mobile advertising social media location-based fashion targeting

저자

Guoxin Li(Harbin Institute of Technology, China)
Yuepeng Sui(Harbin Institute of Technology, China)
Jiaoju Ge(Harbin Institute of Technology, Shenzhen, China)
Ruijin Zhang(Harbin Institute of Technology, China)
Wenjun Liu(Dalian Huamei Academy, China)

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