ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET - koreascholar

논문 상세보기

ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET

Sumita Sarma, Mark Parry, Xiaoming Yang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372459

구독 기관 인증 시 무료 이용이 가능합니다. 3,000원

Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.197-199

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

perceived risk performance risk financial risk social risk emotional risk Japan

목차

ABSTRACT
  Introduction
  Theoretical Development
  Research Methodology
  Results and Conclusion
SELECTED REFERENCES

저자

Sumita Sarma(California State University-Bakersfield, USA)
Mark Parry(Bloch School - UMKC, USA)
Xiaoming Yang(University of Nebraska-Omaha, USA)

같은 권호 다른 논문