CONSUMER PERCEPTIONS TOWARDS AN ART-LUXURY BRAND IMAGE - A CASE STUDY OF LOUIS VUITTON - koreascholar

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CONSUMER PERCEPTIONS TOWARDS AN ART-LUXURY BRAND IMAGE - A CASE STUDY OF LOUIS VUITTON

Eirini Bazaki, Jia Ren

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372463

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.213-214

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

art luxury brand image brand extensions spill-over effects

저자

Eirini Bazaki(Winchester School of Art, University of Southampton, UK)
Jia Ren(Winchester School of Art, University of Southampton, UK)

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