THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION - koreascholar

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THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION

Jianping Liang, Rajeev Batra, Zhuomin Shi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372472

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.266

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

face gain face loss self-construal luxury brands China

저자

Jianping Liang(Sun Yat-sen University, China)
Rajeev Batra(University of Michigan, USA)
Zhuomin Shi(Sun Yat-sen University, China)

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