EFFECTS OF PHOTO AND HASHTAG TYPES USED IN INSTAGRAM POSTS ON CONSUMERS’ RESPONSES TO THE FEATURED PRODUCTS - koreascholar

논문 상세보기

EFFECTS OF PHOTO AND HASHTAG TYPES USED IN INSTAGRAM POSTS ON CONSUMERS’ RESPONSES TO THE FEATURED PRODUCTS

Hyeyeon Pak, Junyong Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372490

구독 기관 인증 시 무료 이용이 가능합니다. 3,000원

Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.326-329

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Instagram social media marketing influencer marketing electronic word of mouth product placement placement salience hashtag

목차

Introduction
Theoretical Development
Research Design
Result and Conclusion
References

저자

Hyeyeon Pak(Hanyang University, Republic of Korea)
Junyong Kim(Hanyang University, Republic of Korea)

같은 권호 다른 논문