EFFECTS OF PHOTO AND HASHTAG TYPES USED IN INSTAGRAM POSTS ON CONSUMERS’ RESPONSES TO THE FEATURED PRODUCTS - koreascholar

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EFFECTS OF PHOTO AND HASHTAG TYPES USED IN INSTAGRAM POSTS ON CONSUMERS’ RESPONSES TO THE FEATURED PRODUCTS

Hyeyeon Pak, Junyong Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372490

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.326-329

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Instagram social media marketing influencer marketing electronic word of mouth product placement placement salience hashtag

목차

Introduction
Theoretical Development
Research Design
Result and Conclusion
References

저자

Hyeyeon Pak(Hanyang University, Republic of Korea)
Junyong Kim(Hanyang University, Republic of Korea)