SEX SELLS….OR DOES IT? HOW LGBT SEXUAL IMAGERY INFLUENCES THE EFFECTIVENESS OF LUXURY BRAND ADVERTISEMENTS - koreascholar

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SEX SELLS….OR DOES IT? HOW LGBT SEXUAL IMAGERY INFLUENCES THE EFFECTIVENESS OF LUXURY BRAND ADVERTISEMENTS

Gavin Northey, Rebecca Dolan, Felix Septianto, Patrick van Esch, Michael Barbera

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372504

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.374

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury gender LGBT political ideology advertising

저자

Gavin Northey(The University of Auckland, New Zealand)
Rebecca Dolan(The University of Adelaide, Australia)
Felix Septianto(The University of Auckland, New Zealand)
Patrick van Esch(Central Queensland University, Australia)
Michael Barbera(Clicksuasion Labs, USA)

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