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THE IMPACT OF CONSPICUOUS CONSUMPTION AND PERCEIVED VALUE ON NEW PRODUCT ADOPTION INTENTION

Meixiang Cui, Subin Im
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372561
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.441
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
conspicuous consumptionperceived valuenew product adoption intention
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ABSTRACT
 References
저자
  • Meixiang Cui(Yonsei University, Republic of Korea)
  • Subin Im(Yonsei University, Republic of Korea)
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