THE IMPACT OF CONSPICUOUS CONSUMPTION AND PERCEIVED VALUE ON NEW PRODUCT ADOPTION INTENTION - koreascholar

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THE IMPACT OF CONSPICUOUS CONSUMPTION AND PERCEIVED VALUE ON NEW PRODUCT ADOPTION INTENTION

Meixiang Cui, Subin Im

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372561

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.441

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

conspicuous consumption perceived value new product adoption intention

목차

ABSTRACT
References

저자

Meixiang Cui(Yonsei University, Republic of Korea)
Subin Im(Yonsei University, Republic of Korea)

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