In Brazil overwieght people represent 58,2%, in the USA 40% of women’s population. Plus size is a standard of USA fashion industry that applies to woman who wears more than 12, and in Brazil it begins on 44. They are frustrated, because retails provide few options and don’t understand them.

ABSTRACT
 INTRODUCTION
 FRAMEWORK - FASHION, SELF-ESTEEM, WELL-BEING
  The choice of the database for the research
  Descriptive analysis of the sample basis
  Citations Analysis and studies tendence
 RESULTS AND ANALYSIS
 CONCLUSION
 REFERENCES

• Ana Julia Büttner(ESPM, Brazil)
• Marcelo Augusto Linardi(ESPM, Brazil)
• Suzane Strehlau(ESPM, Brazil)