THE INFLUENCE OF LIVE STREAMING SERVICE OF WEB CELEBRITY ON CONSUMER IMPULSIVE BUYING BEHAVIOR - koreascholar

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THE INFLUENCE OF LIVE STREAMING SERVICE OF WEB CELEBRITY ON CONSUMER IMPULSIVE BUYING BEHAVIOR

Xiaolei Yu, Kyunghoon Kim, Shuman Wang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372649

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.700

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

live streaming service flow experience parasocial interaction impulsive buying behavior web celebrity

저자

Xiaolei Yu(Business School of Henan University, China)
Kyunghoon Kim(Changwon National University, Republic of Korea)
Shuman Wang(Business School of Henan University, China)

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