Pseudoscorpiones De Geer, 1778, an order of arachnids, exhibits a global distribution spanning all continents, with the notable exception of Antarctica. This taxon is characterized by a wide array of unique behaviors, including phoresy and matriphagy, setting it apart from other arachnid groups. Moreover, their morphological features distinguish them notably from other animal taxa. Surprisingly, in the context of Korean research, pseudoscorpions remain a relatively unexplored field. Up until the year 2023, only 8 families, 13 genera, and 26 species have been documented in Korea. This number stands in stark contrast to neighboring countries like Japan, boasting 13 families, 35 genera, and an impressive 100 species, and China, which has documented 12 families, 39 genera, and an extensive 168 species of pseudoscorpions.

The order Pseudoscorpiones De Geer, 1778, often referred to as pseudoscorpion, is a relatively understudied taxonomic group in Korea. Korea has documented only 26 species within 8 families and 13 genera of Pseudoscorpiones, a notably smaller number compared to Japan, which includes 100 species in 13 families and 35 genera, or China, with 168 species in 12 families and 39 genera. Additionally, Korea currently lacks comprehensive information regarding the ecology, behavior, and taxonomic characteristics of Pseudoscorpiones. These highly sensitive soil-dwelling predators dynamically respond to changes in soil conditions, making them potential significant biological indicator species. Furthermore, Pseudoscorpiones are known for their adaptation to lower soil temperatures, rendering them particularly sensitive indicators of climate change impacts. Through this presentation, our goal is to illuminate the ecology, behavior, and taxonomic attributes of Pseudoscorpiones species recorded in Korea. By doing so, we aim to contribute to the future expansion of research in this field and enhance our understanding of these remarkable arachnids.

Recently, there has been an increase in human casualties and property damage caused by large-scale disasters such as massive wildfires, concentrated heavy rainfall, chemical accidents, and infectious diseases. To enhance the citizen protection capabilities of civil defense personnel, it is necessary to ensure their capacity to perform on-site citizen protection duties and guarantee their safety. Particularly, the current civil defense uniforms are vulnerable to fire and waterproofing, and the safety is threatened when civil defense personnel perform field activities such as fire and flood damage. Therefore, there is an urgent need for research and development of civil defense uniforms to ensure functionality and safety. In this study, we aim to understand the duties of domestic civil defense units and the characteristics of on-site situations, analyze overseas civil defense uniform replication cases, and derive safety criteria for civil defense uniforms. Developing civil defense uniforms based on safety and functional criteria is expected to enhance civil defense personnel's capabilities and increase public welfare by deriving optimal performance for each mission.

With the popularity of live streaming commerce, the characteristics of streamers and products subtly influence consumer behavior through visual live streaming form. Based on dual-process theory, this paper develops a comprehensive theoretical model to examine how consumer perceived streamer characteristics and product characteristics influence streamer attractiveness and product attractiveness, and explore how consumer behavior inertia is affected by streamer attractiveness and product attractiveness. An online survey consisting of 300 participants was recruited to empirically examine the proposed research model. The results indicated that consumer perceived streamer characteristics and product characteristics are important factors affecting the streamer attractiveness and product attractiveness, which in turn positively affect consumer’s shopping experience memory, which further influence consumer behavior inertia. In addition, the moderating effects of mindfulness are also examined.

The present study choose to conduct consumer behavioral research in Metaverse situation, explores factors that influence consumer shopping enjoyment and purchase intention from product, service and technology perceptive. The research team gathered the primary data through questionnaire subjecting to Chinese consumers (n=300) who know about TaoBao future city which themes on virtual buying in Metaverse. In addition, structural equation modeling is employed to examine the hypothesized relationship among the variables. The result shows that all the driving factors positive effects consumer shopping enjoyment and then influence purchase intention positively. The finding is significantly fundamental to establish theoretical framework future about virtual shopping in Metaverse, and help marketers realize how to set virtual stores in Metaverse to enhance consumer shopping experience so that they could improve consumer purchase intention in the context.

The purpose of this paper is to investigate factors driving parasocial relationships and their effect on brand equity. A conceptual model including the following variables is proposed: opinion leader attributes, parasocial relationship, brand equity and the moderating effect of endorser-brand congruency. The proposed research model is analyzed using a survey of 301 Chinese consumers. Structural equation modelling is employed to examine the hypothesized relationships among all variables. The findings show that the opinion leader attributes of expertise and exploration positively affect the parasocial relationship between consumers and the endorser, and the parasocial relationship and brand equity are positively associated. Furthermore, endorser-brand congruency acts as a moderator on the relationship between opinion leader attributes and the parasocial relationship. The implications, limitations, and discussions are provided.

With the development of technology, e-learning has already become popular. According to the National IT Industry Promotion Agency (2016), the total number of e-learning business owners is 1,639, while the market size is 3.4876 trillion won, meaning that it increased by about 1.5 trillion won compared to the market size of 1.9 trillion in 2008. The utilization rate is 58.7%, which is increasing every year. Currently, college students who are actively using e-learning are Net Generation. The Net Generation means a generation that has encountered and has been using digital since birth (Topscott, 2008). As the Net Generation is familiar with the computer, they can use e-learning services without any difficulty. In addition, according to Kim et al. (2014), college students' computer self-efficacy and the score for e-learning acceptance attitude appeared to be significantly higher Unlike the Net Generation that has been familiar with computers and the Internet since birth, the middle-aged and older generation aged between 40 and 50 is the generation to learn about digital media in order to adapt to the changed age (Lee et al., 2012). Although the middle-aged and older generation is not familiar with the use of the Internet and computers, the proportion of using e-learning by the middle-aged and older generation is increasing recently. In the 50s, the e-learning use rate is only 37%, but it is also the generation that growth rate is highest when compared with last year. Among the reasons for not using the e-learning in the middle-aged and older generation, 'interested but not aware of how to use it' was ranked #1 as 26.9% and 24.9%, respectively. In addition, future intentions to use the e-learning by users who do not use it among the middle-aged and older generation between 40 and 50 were 67.4% and 75.2%, respectively, showing that many non-users had intentions to use the e-learning in the future (National IT Industry Promotion Agency, 2016). This shows that the interest and demand for the e-learning in the middle-aged and older generation is high, but those who are in the generation are having difficulty accessing it. As the current middle-aged and older generation who was born in the baby boomer generation is getting closer to retirement, it has a great interest in preparing for old age. Especially in the aging society like now, the 50s are the ages that distinguish between 'ambiguous middle age' and 'extended old age' and that are the time to prepare for life in old age, and the intention of reemployment of the middle-aged and older generation for the preparation of the later years is gradually increasing. In the case of the middle-aged and older generation who is currently looking for re-first because there is not enough old-age income (Kang, 2016). In addition, subsequent re-employment is mainly done in small micro business, skill-related work, and simple labor. Therefore, there is an increasing demand for the preparation for the re-employment as a civil servant who is available to prepare for his/her old age. However, compared to the younger generations in their 20s and 30s, the middle-aged and older students feel a great deal of difficulty in preparing themselves for the civil service examination because they have not studied for a long time, along with technical difficulties. In terms of the quality of Internet e-learning lecture services, it is expected that there will be differences between the younger generation and the middle-aged and older generation due to technical factors and academic factors. Specifically, adult learners are more mature have more diverse needs and expectations, and before anything else, however, they have a sense of responsibility for home and work compared with regular college students. At the same time, they have a clear desire for learning according to specific goals. It has also been found that there are differences in the level of the use of learning strategies depending on the learners' gender, age, and academic background. Therefore, this study has a purpose of comparing the differences in the e-learning acceptance/satisfaction between the middle-aged and older generation and net generation on the basis of technical factors and academic factors by investigating differences in perception and satisfaction with the e-learning and by analyzing the value satisfaction according to age.

Internet communication technology has encouraged social services and media industry to develop in various aspects. Web drama is one of them, which is characterized by mobility, immediacy, and personality, and provided with popular contents regardless of time or place. In addition, it includes various themes such as work, romance, thriller, zombie, and homosexuality. This study aims to examine what web drama characteristics affect consumer behavior. Data was collected from university students in south korea. who are main viewers of web drama. The respondents to this study consist of random sample respondents from college students in their 20s. A total of 200 samples were surveyed, and a voluntary participant. The data are analyzed by the SPSS 21.0. Short running time, convenience, contents diversity, accessibility, review, and grade are defineded as characteristics of web drama. Acording to the analysis of data. Web drama characteristics have a positive impact on reuse intention. Consumer engagement mediates the relationship between web drama characteristics and reuse intention. PPL moderates the relationship between web drama characteristics and reuse intention. The results of this study are expected to provide both the researchers and marketing practitioners with the framework to understand why and how web drama works on watching intention.

With the rapid development of network economy and information technology, customers through the internet platform to participate in product development and innovation, dominant the spread of value proposition engagement spread, etc., has become an important part of the creation of customer assets, as well as a profound change in brand management. This paper constructs a model of how the brand experience affects customer assets in the virtual branding community under the perspective of value co-creation, analysis the impact of value co-creation of customer participation (sponsored value co-creation and autonomous value co-creation), the motivation of value co-creation on brand experience, and then on customer assets. This paper also explores the regulatory effect of value proposition engagement in brand experience and customer asset. This study will use the involvement theory and the theory of stimulus-response for empirical research, and through the questionnaire survey of consumers, using SPSS20.0 and AMOS20.0 statistical software on the relevance of relevant variables to grasp, and carries on the analysis using structural equation model. The research of this paper will enrich the exposition and explanation of building a brand experience better through value co-creation in virtual brand community, and provide theoretical support and practical advice for the implementation and management of customer assets.

밀의 대표적인 식이성 섬유소인 아라비노자일란에 대한 국내 재배 환경에서 국내 밀 품종의 아라비노자일란 함량 변이를 조사한 결과 품종에 따른 함량 변이도 있지만 년차간, 재배조건 및 재배지역에도 영향을 받는 것으로 나타났다. 전작 조건에서 재배된 밀 품종의 아라비노자일란 함량이 답리작 조건에서 재배된 품종 보다 높았으며, 익산 지역에서 재배된 품종이 진주에서 재배된 밀 품종 보다 아라비노자일란 함량이 낮았다. 외국 계통인 CIMMYT 계통과 비교한 결과 국내 밀 품종은 아라비노자일란 함량이 높은 것으로 나타났다. 종실의 아라비노자일란 함량은 밀가루의 아라비노자일란 함량과 정의 상관을 나타내어 아라비노자일란 함량에 따른 계통 선발에 있어서 종실 함량으로 평가가 가능할 것이다. 제빵적성이 양호한 국내 밀 품종인 금강밀과 조경밀은 다른 품종에 비하여 아라비노자일란 함량이 낮았으며, 은파밀, 진품밀, 서둔밀과 신미찰 1호는 다른 품종에 비하여 아라비노자일란 함량이 높았다. 아리비노자일란 함량은 제빵 적성에 적합한 단백질 함량, 반죽 최고 높이 및 빵 부피와는 부의 상관을 나타내어 국내에서 빵용 밀 육성을 위해서는 아라비노자일란 함량이 낮은 계통으로 육성을 해야 하는데, 이러한 결과는 국내 밀 품종의 등숙 과정과 품종의 글루텐닌 조성 등의 영향으로 보여진다. 최근 들어 밀의 영양성 증진을 위하여 통밀을 이용한 가공제품 개발에 대한 연구가 미국과 유럽을 중심으로 활발하게 진행되고 있으며, 아라비노자일란 함량 관련 표지인자 개발에 대한 연구도 이루어지고 있다. 국내 밀 품종 역시 아라비노자일란 함량이 환경이나 재배 조건에 영향을 받지만 유전적인 특성에 영향을 받기 때문에 제빵 적성이 양호하면서 식이성 섬유소인 아라비노자일란 함량이 높은 품종 개발을 위해서는 지속적인 연구가 필요할 것으로 생각한다.