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FOCUSING ON AURA AND AWE: EFFECTS OF ART MARKETING ON LUXURY BRAND ATTITUDE AND PURCHASING INTENTION

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/373881
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Hyejin Jun(Yonsei University)
  • Eunju Ko(Yonsei University) Corresponding author