The purpose of this study is to reveal the cultural meaning behind modern experiences of diversity through the history of clothing in Korea. To this end, this study examines aspects that dictate clothing culture acceptance experienced and practiced by women by analyzing the case of the Naju rural area in Jeollanam-do from the 1950s to 1980s. Modern clothing was accepted later in the 20 century in this village, and the Satgolnai traditional textile tradition was an important factor after 1950s. In addition, the continuity of the rural five-day market is different from practices in the city. Limitations in access to media such as TV, films, and magazines, and the functional meaning of clothing in rural areas contributed to limitations for women to get the opportunity to access modern clothing items that were popular in the city. Unlike in the city, the event that inspired the transition to full-scale modern clothing in this village was the Saemaul Undong Movement of the 1970s. Additionally, Mombbe (labor cloth) worn during the Japanese colonial period was continuously worn as daily clothes for Naju women even after the 1950s. Therefore, colonial modernity continued through clothing.

Abstract
I. Introduction
Ⅱ. Theoretical Background
Ⅲ. Methods
    1. Measurement & data collection
    2. Data analysis
Ⅳ. Results and Discussion
    1. The aspects of modern clothing acceptance inthe city after the war
    2. Regionality of reception of modern clothing:Cases of rural village in Naju, Jeollanam-do
    3. The modern continuation of five-day marketof Naju city
    4. The regionality of modern media acceptance
    5. The Saemaul movement as a signal of ruralmodernity
    6. Remains of colonial modernism during theJapanese colonial period
Ⅴ. Conclusion
References

• Seungyeun Choi(목포대학교 아시아문화연구소) | 최승연 Corresponding author