본 고는 한중일 고전문학 속 여성 의복의 이미지를 분석해 보고, 그 속에 반영된 당시의 여성관을 살펴보고자 한다. 삼국 모두 의복의 묘사를 통해서 각국의 미의식 을 바탕으로, 자연과 조화로움을 추구했던 당시 여성들의 아름다움을 한껏 드러내고 있었으며, 또한 그러한 묘사가 여성의 신분과 지위를 표시하는 수단이 되기도 하였 다. 때로는 사랑하는 사람에게는 여성 자신으로, 또한 여성 내면의 품성을 그대로 드 러내는 비유로도 확장되기도 하였다. 나아가 제2의 나, 초월적 존재라는 상징성마저 도 지니고 있었다. 하지만 한순간 옷을 바꿔 입는 것에 만족하지 않고, 자기 스스로 의상을 선택한 여성들에게 옷은 자유의 상징이 되었고, 이러한 도전은 여성들의 옷 을 결정하려는 남성 중심의 봉건사회에 대한 해방으로 승화되었다. 비록 한중일 봉 건적 가부장 사회가 여성의 의복에 관하여 강하게 규제하고 통제하는 면이 있었지 만, 문학 작품 속 여성들의 의복은 때론 묘사로, 한편으론 비유로, 상징으로까지 화 려하고 다채롭게 그려지고 있었다. 그리고 그 모든 것을 관통하는 본질은 그 시대 여성에게 의복은 ‘여성의 존재 그 자체’였다는 것이다.

The purpose of this study is to reveal the cultural meaning behind modern experiences of diversity through the history of clothing in Korea. To this end, this study examines aspects that dictate clothing culture acceptance experienced and practiced by women by analyzing the case of the Naju rural area in Jeollanam-do from the 1950s to 1980s. Modern clothing was accepted later in the 20 century in this village, and the Satgolnai traditional textile tradition was an important factor after 1950s. In addition, the continuity of the rural five-day market is different from practices in the city. Limitations in access to media such as TV, films, and magazines, and the functional meaning of clothing in rural areas contributed to limitations for women to get the opportunity to access modern clothing items that were popular in the city. Unlike in the city, the event that inspired the transition to full-scale modern clothing in this village was the Saemaul Undong Movement of the 1970s. Additionally, Mombbe (labor cloth) worn during the Japanese colonial period was continuously worn as daily clothes for Naju women even after the 1950s. Therefore, colonial modernity continued through clothing.

The purpose of this study is to propose a specialized clothes-sizing system for elderly (aged 60~79) obese women satisfying the following conditions based on the data from the fifth Korean Agency for Technology and Standards (2004): a Rohrer's index of over 1.6, a BMI of over 25, and a WHR of over 0.85. The lower bodies of elderly obese women tends to be shorter and wider than average. Particularly, their torsos from the chest to the waist tend to be more obese than other areas. According to the KS standards, the clothes-sizing system sets up its size intervals as follows: 5cm in stature, 5cm and 3cm in bust, 3cm in waist, and 3cm in hip. Based on the dualistic distribution of each section, the names of the sections indicating high distribution are suggested. For suit tops, 11 sizes are selected as distributed in the 145-155cm stature section and 91-103cm bust section. For casual tops, nine sizes are selected as distributed in the 145-155cm stature section and 90-105cm bust section. For bottoms, 11 sizes are selected as distributed in the 82-97cm waist section and 91-97cm hip section. According to the KS standards, detailed sizes are suggested in the division of basic and reference areas.

This study seeks to explore the relationship between clothing adaptation and acculturation for married Chinese immigrant women. In addition, it aims to analyze the differences in their clothing consumption behaviors according to acculturation level. To achieve these purposes, a quantitative research study was conducted on 291 wives of Korean-Chinese multicultural families in Seoul and Gyeonggi. The data was analyzed using factor analysis, cluster analysis, ANOVA, and the Duncun test. The findings were as follows. First, the women were divided into three groups based on their level of acculturation, which was defined as ‘assimilated’, ‘marginalized’ and ‘segregated’. Second, the relationship between their acculturation level and their clothing adaptation was identified. The marginalized group had the lowest level of clothing adaptation. Third, the groups’ differences in clothing selection criteria were analyzed. The segregated group considered the practical aspects (price, color, quality) of clothing to be more important than the other groups. The marginalized group scored the lowest in valuing the aesthetic factors (design, style, trendiness) of clothing. Finally, conformity of clothing consumption varied significantly based on acculturation level. The assimilated and marginalized groups showed higher levels conformity than did the segregated group. Clothing purchase location also varied significantly between the three groups. The assimilated and marginalized groups preferred online shopping, but members of the segregated group preferred to carry out their shopping off-line. This study showed that clothing adaptation and clothing consumption behaviors play key roles in understanding the acculturation of multicultural families.

The objective of this study was to take a closer look at the clothing benefits sought by breast cancer survivors in Korea. A qualitative descriptive study was conducted, using the focus group interview. Data was collected from members of online breast cancer forum. 18 participants were breast cancer survivors who had mastectomy or lumpectomy in their 30s~50s. The data was analyzed using content analysis in order to identify significant themes. The analysis indicated that benefits were sought after functional/comfort, health, feminity, and compensation were found. First, breast cancer survivors considered functional/comfort to be most important benefit so as to keep the body comfortable from the weather. Second, participants put the healthy body as the first priority and chose a well-being lifestyle and were likely to wear clothes made in healthy fabric, such as organic, bamboo or charcoal. Also, they preferred to look active by wearing sport brands or outdoorwear brands. Third, after the surgery, they experienced the sense of femininity loss and the sense of crisis as a woman. Single women and married women in early 30s recognized more seriously, and they tried to recover feminity by wearing clothes with feminine details. Forth, breast cancer survivor consumers tended to shop for the psychological compensation. In summary, consumers with breast cancer surgery, unlike general healthy women, did not sought to be economic, fashion, self-expression benefits, rather they sought health, femininity, and compensation benefits. Therefore, it seems necessary to develop proper products and marketing strategy to meet the said consumer's special needs.

The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's α, factor analysis, cluster analysis, χ2 test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.

본 연구의 목적은 성인여성의 인구통계적 변인에 따른 신체만족도, 욕구, 의복가치관의 차이를 조사하고, 인구통계적 변인, 신체만족도, 욕구의 변인이 의복가치관에 미치는 영향을 규명하는 데 있다. 본 연구는 인구통계적 변인에 따른 신체만족도, 욕구, 의복가치관의 차이를 알아보기 위하여 one-way ANOVA분석과 Scheffé검증을 하였으며, 인구통계적 변인, 신체만족도, 욕구의 변인이 의복가치관에 미치는 영향을 알아보기 위하여 다중회귀분석을 실시하였다. 조사대상자는 경남지역에 거주하는 20-50대 사이의 성인여성 436명이었으며, 연구결과를 요약하면 다음과 같다. 인구통계적 변인에 따른 신체만족도, 욕구, 의복가치관은 부분적으로 유의미한 차이를 보였고, 특히 미디어접촉도는 신체만족도, 욕구, 의복가치관에 미치는 가장 중요한 요인으로 드러났다. 그러나 수입과 직업유무는 의복가치관의 어떠한 하위변인에서도 차이를 나타내지 않았다. 또한 의복가치관은 인구통계적 변인, 신체만족도, 욕구가 부분적으로 영향을 미치는 변수임을 알 수 있었다.