논문 상세보기

OFFLINE TOUCH AND ONLINE RETAILING: EVIDENCE FROM A FIELD EXPERIMENT

Sanghwa Kim, Jeonghye Choi, Seung Hyun Kim
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/400743
모든 회원에게 무료로 제공됩니다.
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.204
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
offline touchonline retailingpurchase spendingfield experiment
저자
  • Sanghwa Kim(University of Maryland, United States)
  • Jeonghye Choi(Yonsei University, South Korea)
  • Seung Hyun Kim(Yonsei University, South Korea)
인용하기
양식 선택

Sanghwa Kim, Jeonghye Choi, Seung Hyun Kim. (2020). OFFLINE TOUCH AND ONLINE RETAILING: EVIDENCE FROM A FIELD EXPERIMENT. 2020 Global Marketing Conference at Seoul, 204-204.

언어 선택
로그인