OFFLINE TOUCH AND ONLINE RETAILING: EVIDENCE FROM A FIELD EXPERIMENT - koreascholar

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OFFLINE TOUCH AND ONLINE RETAILING: EVIDENCE FROM A FIELD EXPERIMENT

Sanghwa Kim, Jeonghye Choi, Seung Hyun Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400743

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.204

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

offline touch online retailing purchase spending field experiment

저자

Sanghwa Kim(University of Maryland, United States)
Jeonghye Choi(Yonsei University, South Korea)
Seung Hyun Kim(Yonsei University, South Korea)

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