THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION - koreascholar

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THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400745

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.206

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Upcycling Luxury brands Price strategy Message framing

저자

Yoon Hi Sung(The University of Oklahoma, United States) Corresponding author
Eun Yeon Kang(Kutztown University, United States)

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