DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES - koreascholar

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DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES

Catarina Marques, Rui Vinhas da Silva, Bárbara Filipa Cardoso

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401227

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.986-987

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

scent scent marketing customer behaviour experimental study.

목차

ABSTRACT
Main References

저자

Catarina Marques(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))
Rui Vinhas da Silva(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))
Bárbara Filipa Cardoso(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))

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